Course description

Shawn discusses the concept of scaling a business, arguing that it's not about simply multiplying the number of widgets sold or increasing advertising. Instead, scaling a business involves addressing technological breakpoints, hiring more people, and managing personnel effectively. He also discusses the need for personnel growth programs, as paperwork becomes more difficult as businesses grow. He also emphasizes that optimizing campaigns and conversion rates is not enough for growth, as it requires working with profitability down the line.

Scalability in marketing is not a straight line, and there are break points in personnel and traffic sources. When a budget is raised to $500, the average margin decreases as the higher rate increases the cost of leads. This can lead to a decrease in profitability on some leads. It is crucial to optimize your squeeze pages and adjust them for different traffic sources and keyword sets to maintain effectiveness. It is essential to have two squeeze pages, as the effectiveness of the same page may change depending on the new traffic source. This can help maintain profitability and conversion rate data.

What will i learn?